Most of the entrepreneurship books will tell you that first comes the idea, then comes the carefully crafted business plan with copious market analyses. But from the looks of some companies' startup stories, factors such as timing and tenacity might be bigger determinants for success.
Take the example of Michael Kirban and Ira Liran, the founders of Vita Coco. The two got their start nearly a decade ago by convincing a Naked Juice distributor, whom they randomly encountered on a Brooklyn, N.Y., street, to deliver a product that they had yet to create.
The plan ended up backfiring after the founders failed to follow the proper registration procedures and the Food and Drug Administration blocked their three shipping containers full of coconut water from entering the United States. Instead, Kirban found a distributor in the Bahamas, flew to the island nation and then "literally went door to door selling coconut water out of the back of a rental car," he recalls. "I would go into bars, restaurants, hotels. I sold half the product and broke even."
Contact Us:
Email- exclusiverawnaija@gmail.com
BBM- 26BBFE9D
Twitter- @rawnaija_gist
Sent from my BlackBerry® smartphone from Etisalat. Enjoy high speed mobile broadband on any of our Easyblaze plans. Visit www.etisalat.com.ng for details.
0 Comments:
Post a Comment