Following speculations that the endorsement deal of singing sensation, P-Square with Glo Nigeria, has been terminated, the telecommunications giant has come out to address the issue. P-Square National telecommunications operator, Globacom, has deniedmedia reports that it had terminated its brand endorsement dealwith music duo, Peter and Paul Okoye, popularly known as P-Square.The company confirmed in a statement it released in Lagos on Thursday that, contrary to such media speculations, the twins were still its brand ambassadors, stating that it was only in the processof reviewing contracts with its ambassadors, including the twins.
“We have not disengaged P-Square or any of our other ambassadors. We are currently in the processof reviewing our contracts with the brand ambassadors,” the statement said. The next generation network stated that P-Square had since 2010 when they were first signed on beenamong the company’s most valued ambassadors, and that it had been a mutually rewarding relationship between the two parties.
“We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers,” Globacom affirmed. The company statement added: “Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors”.
“Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are tobe engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them,”concluded Globacom.
Since 2003 when the next generation network commenced operations, it been the biggest corporate promoter of the entertainment industry in the country. It also pioneered the signing of musicians and Nollywood stars as brand ambassadors.
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