What Are Your Best Tips For Content Strategy For Bloggers?

First of all, be aware that visitors to your blog will be seeking very different content based on who they are. So for each article, decide if you are writing for general consumers, other businesses or other media (or a combination). Then formulate this into a target persona and pretend you are talking to them at social event as you write. Would they be engaged?

Secondly, have a clear goal in mind for each article. Your writing style and content should change based on whether your goal is for:

• readers to click through to other areas of your website
• readers to share your article socially
• readers to comment on your article
• readers to link to your article
• increasing visits via search engines (aka SEO)

Based on these factors, assess your past performance (or the performance of your competitors if your blog is new) and then make a decision about what to write in the future based on this data.

With a content strategy powered by metrics you can test which types of content works best for your audience and goals - taking out the guess work and showing you what your readers are really interested in.

Once you reach a level where using excel to record data is no longer feasible, you can set up custom reports in Google Analytics or use a Content Marketing Analytics Tool

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