The media picked up the story and amplified it, causing even the casual fan to hear about it.
Beyoncé has already sold 828,773 copies worldwide in just three days. That marks both the largest single week ever in the U.S. iTunes Store, and iTunes' fastest-selling album worldwide.
Her marketing strategy? The element of surprise and word of mouth.
That a whole album with 14 new songs, complete with 17 videos, could be created with nary a leak or rumor from any of the hundreds of people involved in the project added a sense of mystery to the news. Beyoncé had talked about a new album but had not discussed a launch date, and her label had just days
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